When Crispin Porter + Bogusky was launching the Life Without Walls campaign for Windows, we needed a fresh online look to go with it. This involved a redesign of the homepage of Windows.com as well as creating an online style guide for future projects. I was involved in the team early on and was able to work on the high level design early on. The homepage that I worked on with Nuno Ferreira and Jason Marks went live with the Gates & Seinfeld ads that aired in 2008.
After the initial launch, I continued working with the design language we developed which featured flat color and keylines. The goal was to convey a sense of sophistication while bringing in a bit of style. This was used in multiple campaigns afterwards and can be still be seen in examples such as the new WIndows 7 mobile OS.
An on-going document which served as an internal branding guide to keep consistent look & feel across all of the Windows projects we were involved in. This also included standard implementations such as Flash & Silverlight animations for preloaders and various buttons.