Philips: See What Light Can Do

At Tribal DDB, I worked as a designer to come up with a website for the campaign “See What Light Can Do”. The campaign was to go around the world and give people “Home Lightovers” to show them how better light can make a difference in their lives. I worked with a design director and another designer. We hammered through several aesthetics before we landed on the final version using lighting effects in a colorful gradient background.


5Intro animation
4Language selector
8Dropdown menu
9Newsletter sign-up lightbox window
10Why LED?
3Home Lightovers
6Video page – contains related videos and information which changes as the video plays
12Full-screen player
11Video end-frame
2Suggested advice search
1Tag based tools & apps
7Showroom of lighting fixtures