We collected the data associated to a goal into 3 variables measuring excitement, tension, and difficulty. All together, it resulted in what we called #genius. Our rallying cry over social media for celebrating these moments.
There’s no linear score for genius. So we decided to visualize it in an abstract way, highlighting what was unique about a goal. The color scheme would match the offensive team to help make each visual even more unique. Below is an example of a goal by Barcelona right at the end of the game.
From Nissan’s website, you could scroll the top 5 goals of the week and vote on the most #genius for a chance to win tickets to a Champions League match.
To promote the campaign I worked with a team of designers to produce a key visual which would connect the idea of the data visualization to the game. This was used for print, digital billboards, banner ads, and various other traffic drivers.