Adidas: Originals Tumblr-0

Adidas: Originals Tumblr

Towards the beginning of the White Space Project, Adidas needed a place to serve as a landing page for all of the images, videos, gifs, etc. people were sending in. After launching the design, it quickly became popular and even described as a best practice by Tumblr.



Tumblr_1A magazine style layout gave the ability to showcase different types of content distinctly


Hover states

Tumblr_2The hover state served as a way to quickly access more information or share



Tumblr_3Simple drop downs contained all the additional info you needed


Internal page

Tumblr_4Highlight pages could tie in product linking directly back to the store


  • Categories: Design
  • Agency: Sid Lee
  • Client: Adidas